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    <title><![CDATA[The SHIFT Retail Podcast]]></title>
    <itunes:title><![CDATA[The SHIFT Retail Podcast]]></itunes:title>
    <itunes:subtitle><![CDATA[The SHIFT Retail Podcast]]></itunes:subtitle>
    <itunes:type>episodic</itunes:type>
    <itunes:author><![CDATA[SHIFT Retail]]></itunes:author>
    <copyright><![CDATA[SHIFT Retail]]></copyright>
    <itunes:category text="Business"/>
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    <language><![CDATA[en-GB]]></language>
    <link><![CDATA[https://www.shiftretail.com]]></link>
    <description><![CDATA[Join the SHIFT Retail team as they explore the biggest issues on the high street and online – and how retailers can adapt to the consumer of tomorrow.]]></description>
    <itunes:summary><![CDATA[Join the SHIFT Retail team as they explore the biggest issues on the high street and online – and how retailers can adapt to the consumer of tomorrow.]]></itunes:summary>
    <itunes:owner>
      <itunes:name><![CDATA[This Is Distorted]]></itunes:name>
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        <title><![CDATA[Avoiding “science friction” in retail]]></title>
        <itunes:title><![CDATA[Avoiding “science friction” in retail]]></itunes:title>
        <description>
          <![CDATA[
In their push to woo consumers on the high street, some retailers are frustrating customers with technology, however well-meaning their intentions. The SHIFT team discusses how businesses can avoid creating science friction, as well as the best ways to make an impact.          
          <br /><br />https://www.shiftretail.com
          ]]>
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        <itunes:subtitle><![CDATA[Avoiding “science friction” in retail]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/SHIFTRetail.jpg"/>
        <itunes:author><![CDATA[SHIFT Retail]]></itunes:author>
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        <itunes:summary>
          <![CDATA[
In their push to woo consumers on the high street, some retailers are frustrating customers with technology, however well-meaning their intentions. The SHIFT team discusses how businesses can avoid creating science friction, as well as the best ways to make an impact.          
          <br /><br />https://www.shiftretail.com
          ]]>
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        <itunes:duration>00:13:15</itunes:duration>
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        </itunes:keywords>
        <pubDate>Wed, 29 Jan 2020 08:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
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        <title><![CDATA[Website speed: a problem losing billions for British retailers]]></title>
        <itunes:title><![CDATA[Website speed: a problem losing billions for British retailers]]></itunes:title>
        <description>
          <![CDATA[
Slow retail websites aren’t just annoying for consumers; businesses who fail to respond to this problem are losing billions of pounds every year. The team discusses what can be done to avoid the issue, at a time when online competition is the fiercest it’s ever been.          
          <br /><br />https://www.shiftretail.com
          ]]>
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        <itunes:subtitle><![CDATA[Website speed: a problem losing billions for British retailers]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/SHIFTRetail.jpg"/>
        <itunes:author><![CDATA[SHIFT Retail]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Slow retail websites aren’t just annoying for consumers; businesses who fail to respond to this problem are losing billions of pounds every year. The team discusses what can be done to avoid the issue, at a time when online competition is the fiercest it’s ever been.          
          <br /><br />https://www.shiftretail.com
          ]]>
        </itunes:summary>
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        <itunes:duration>00:13:06</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 22 Jan 2020 08:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
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        <title><![CDATA[Why fast, free click and collect must be an industry standard]]></title>
        <itunes:title><![CDATA[Why fast, free click and collect must be an industry standard]]></itunes:title>
        <description>
          <![CDATA[
In the first of SHIFT Retail’s regular podcasts on the state of modern retail, the team discusses fast, free click and collect: a new standard that’s incredibly valuable for omnichannel businesses who are facing ever-greater challenges from their pureplay ecommerce rivals.          
          <br /><br />https://www.shiftretail.com
          ]]>
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        <itunes:subtitle><![CDATA[Why fast, free click and collect must be an industry standard]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/SHIFTRetail.jpg"/>
        <itunes:author><![CDATA[SHIFT Retail]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
In the first of SHIFT Retail’s regular podcasts on the state of modern retail, the team discusses fast, free click and collect: a new standard that’s incredibly valuable for omnichannel businesses who are facing ever-greater challenges from their pureplay ecommerce rivals.          
          <br /><br />https://www.shiftretail.com
          ]]>
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        <itunes:duration>00:12:29</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 15 Jan 2020 09:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
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