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    <title><![CDATA[Building Better Business]]></title>
    <itunes:title><![CDATA[Building Better Business]]></itunes:title>
    <itunes:subtitle><![CDATA[Building Better Business]]></itunes:subtitle>
    <itunes:type>episodic</itunes:type>
    <itunes:author><![CDATA[Cafédirect]]></itunes:author>
    <copyright><![CDATA[Cafédirect]]></copyright>
    <itunes:category text="Business"/>
    <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
    <language><![CDATA[en-GB]]></language>
    <link><![CDATA[https://www.cafedirect.co.uk/podcast/]]></link>
    <description><![CDATA[We all want a healthier planet and fairer future to look forward to.  Building Better Business explores how business has a huge impact - and how, as informed customers, we can become part of a positive movement for change through our consumer choice.  <br /><br />The podcast features straight talking conversations with global thought leaders and professionals, asking: ‘What are businesses doing to protect our future and what more can be done?’  <br /><br />Hosted by John Steel, CEO of popular British ethical pioneer coffee brand Cafédirect.  ]]></description>
    <itunes:summary><![CDATA[We all want a healthier planet and fairer future to look forward to.  Building Better Business explores how business has a huge impact - and how, as informed customers, we can become part of a positive movement for change through our consumer choice.  <br /><br />The podcast features straight talking conversations with global thought leaders and professionals, asking: ‘What are businesses doing to protect our future and what more can be done?’  <br /><br />Hosted by John Steel, CEO of popular British ethical pioneer coffee brand Cafédirect.  ]]></itunes:summary>
    <itunes:owner>
      <itunes:name><![CDATA[Cafédirect]]></itunes:name>
      <itunes:email><![CDATA[info@thisisdistorted.com]]></itunes:email>
    </itunes:owner>
    <itunes:explicit>no</itunes:explicit>
      
      <item>
        <title><![CDATA[How’s our food and drink changing?]]></title>
        <itunes:title><![CDATA[How’s our food and drink changing?]]></itunes:title>
        <description>
          <![CDATA[
In this Fairtrade 30th special, John Steel talks with Cathryn Higgs from the Co-op, Bob Doherty from the University of York, and Silvia Herrera from Mexico’s Ejidos San Fernando coffee cooperative.            
          <br /><br />They discuss the future of our food, how ethical sourcing is shifting, and why a fair food system is the only way forward.
          ]]>
        </description>
        <itunes:subtitle><![CDATA[How’s our food and drink changing?]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
In this Fairtrade 30th special, John Steel talks with Cathryn Higgs from the Co-op, Bob Doherty from the University of York, and Silvia Herrera from Mexico’s Ejidos San Fernando coffee cooperative.            
          <br /><br />They discuss the future of our food, how ethical sourcing is shifting, and why a fair food system is the only way forward.
          ]]>
        </itunes:summary>
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        <itunes:duration>00:52:42</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Mon, 09 Sep 2024 07:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[The role of government and law for better business]]></title>
        <itunes:title><![CDATA[The role of government and law for better business]]></itunes:title>
        <description>
          <![CDATA[
Sahil Kher, Good Law Project; Zack Polanski, Deputy Leader of the Green Party; Becky Annison, Chancery Lane Project; Mhairi Littlewood, Better Business Act  <br /><br />Our panel of expert guests reveal the how the Government and the law can tackle the climate crisis with business. Sahil gives his insights on why Good Law Project won a landmark victory against the Government’s unlawfully inadequate Net Zero strategy.  Becky and Mhairi explain how changes to business law and contracts would provide a level playing field for companies to operate in a greener way.  Zack explains the fundamental role Government needs to play in society to facilitate our climate goals.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </description>
        <itunes:subtitle><![CDATA[The role of government and law for better business]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Sahil Kher, Good Law Project; Zack Polanski, Deputy Leader of the Green Party; Becky Annison, Chancery Lane Project; Mhairi Littlewood, Better Business Act  <br /><br />Our panel of expert guests reveal the how the Government and the law can tackle the climate crisis with business. Sahil gives his insights on why Good Law Project won a landmark victory against the Government’s unlawfully inadequate Net Zero strategy.  Becky and Mhairi explain how changes to business law and contracts would provide a level playing field for companies to operate in a greener way.  Zack explains the fundamental role Government needs to play in society to facilitate our climate goals.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </itunes:summary>
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        <itunes:duration>00:45:13</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 15 Mar 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Save our food]]></title>
        <itunes:title><![CDATA[Save our food]]></itunes:title>
        <description>
          <![CDATA[
Martin Ndegwa, Mutira Coffee Farmers Association; Emily Pearce, Co-op & Hans Perk, Okiocredit  <br /><br />“Everyone needs to come onboard, and we fight this giant that is called climate change.”  <br /><br />We risk losing our food supply if we don't take global collective action together with farmers, says Martin from Fairtrade Kenyan coffee cooperative, Mutira Coffee Farmers Association.  <br /><br />This Fairtrade Fortnight special podcast features Martin's first-hand experience of climate change, and the Co-op supermarket's initiatives to combat it.  We hear from Oikocredit who explain why food can only be secured if farmers receive stable, high prices and agriculture is invested in.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Save our food]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Martin Ndegwa, Mutira Coffee Farmers Association; Emily Pearce, Co-op & Hans Perk, Okiocredit  <br /><br />“Everyone needs to come onboard, and we fight this giant that is called climate change.”  <br /><br />We risk losing our food supply if we don't take global collective action together with farmers, says Martin from Fairtrade Kenyan coffee cooperative, Mutira Coffee Farmers Association.  <br /><br />This Fairtrade Fortnight special podcast features Martin's first-hand experience of climate change, and the Co-op supermarket's initiatives to combat it.  We hear from Oikocredit who explain why food can only be secured if farmers receive stable, high prices and agriculture is invested in.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </itunes:summary>
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        <itunes:duration>00:48:43</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Mon, 06 Mar 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Action on plastic]]></title>
        <itunes:title><![CDATA[Action on plastic]]></itunes:title>
        <description>
          <![CDATA[
Helen Bird, Business Lead Head, WRAP; Lucy Reynolds, CSR Communications VP, Boots; Lee Man, Head of Community Fairtrade and Regenerative Sourcing, The Body Shop.  <br /><br />How can we move towards a sustainable use of plastic? Plastic plays a big part in our daily lives, but its detrimental effect on the environment regularly makes the headlines.  Our guests share how this is being tackled by business alongside NGOs such as WRAP, and what we can do to help.          
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Action on plastic]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Helen Bird, Business Lead Head, WRAP; Lucy Reynolds, CSR Communications VP, Boots; Lee Man, Head of Community Fairtrade and Regenerative Sourcing, The Body Shop.  <br /><br />How can we move towards a sustainable use of plastic? Plastic plays a big part in our daily lives, but its detrimental effect on the environment regularly makes the headlines.  Our guests share how this is being tackled by business alongside NGOs such as WRAP, and what we can do to help.          
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </itunes:summary>
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          <guid>http://audio.thisisdistorted.com/repository/audio/episodes/CD_Season2_Plastics_V5-1677503193520214927-MzYxNDgtNDgzMzA3OTg=.mp3</guid>
        <itunes:duration>00:33:34</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 01 Mar 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[A driver for change: good business governance]]></title>
        <itunes:title><![CDATA[A driver for change: good business governance]]></itunes:title>
        <description>
          <![CDATA[
Alex Maitland, Oxfam International; James Ghaffari, B Lab & Lebi Hudson, General Manager of RSTGA cooperative in Tanzania + Cafédirect Director  <br /><br />Good business governance means its stakeholders - like staff, the environment and farmers -  are considered in company decisions.  In this episode we talk about why this leads to real positive change – and how this had led to the criticism of Nespresso becoming a B Corp.          
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </description>
        <itunes:subtitle><![CDATA[A driver for change: good business governance]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Alex Maitland, Oxfam International; James Ghaffari, B Lab & Lebi Hudson, General Manager of RSTGA cooperative in Tanzania + Cafédirect Director  <br /><br />Good business governance means its stakeholders - like staff, the environment and farmers -  are considered in company decisions.  In this episode we talk about why this leads to real positive change – and how this had led to the criticism of Nespresso becoming a B Corp.          
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast
          ]]>
        </itunes:summary>
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          <guid>http://audio.thisisdistorted.com/repository/audio/episodes/CD_Season2_Governance_V5-1677009193524293604-MzYxMDctNTUzNTU3NzI=.mp3</guid>
        <itunes:duration>00:38:27</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 22 Feb 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Who grows our food?]]></title>
        <itunes:title><![CDATA[Who grows our food?]]></itunes:title>
        <description>
          <![CDATA[
Dorothy Shaver, Global Food Sustainability Director Unilever; Nick Hoskyns, Peanut & sesame farmer & ETICO Director; + Beatrix Richards Senior Corporate Engagement Manager, Solidaridad  <br /><br />Despite small-scale farmers contributing a third of the global food supply, their work is often undervalued and under paid.  Our three guests explain the failings of a commodity market which leaves farmers very often living in poverty.  They discuss the tactics needed to improve livelihoods on the ground but also the system change required for a fair and equitable trade transformation.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Who grows our food?]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Dorothy Shaver, Global Food Sustainability Director Unilever; Nick Hoskyns, Peanut & sesame farmer & ETICO Director; + Beatrix Richards Senior Corporate Engagement Manager, Solidaridad  <br /><br />Despite small-scale farmers contributing a third of the global food supply, their work is often undervalued and under paid.  Our three guests explain the failings of a commodity market which leaves farmers very often living in poverty.  They discuss the tactics needed to improve livelihoods on the ground but also the system change required for a fair and equitable trade transformation.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast 
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_Season2_Supply_Chain_V5-1676384271627434185-MzYwNjctNDY2NDE4NTQ=.mp3" length="46641854" type="audio/mpeg"/>
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        <itunes:duration>00:32:24</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 15 Feb 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Let’s fight for our forests]]></title>
        <itunes:title><![CDATA[Let’s fight for our forests]]></itunes:title>
        <description>
          <![CDATA[
Sarah Wakefield, Head of Food Transformation, WWF-UK & Steven Ripley, Group Responsible Sourcing Manager (Forests), Tesco  <br /><br />Did you know the food we eat is the main driver of deforestation?  We hear from WWF and Tesco about why preserving our precious forests is vital to our existence.  Find out what’s being done to preserve them, and how we can all help.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Let’s fight for our forests]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Sarah Wakefield, Head of Food Transformation, WWF-UK & Steven Ripley, Group Responsible Sourcing Manager (Forests), Tesco  <br /><br />Did you know the food we eat is the main driver of deforestation?  We hear from WWF and Tesco about why preserving our precious forests is vital to our existence.  Find out what’s being done to preserve them, and how we can all help.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast 
          ]]>
        </itunes:summary>
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        <itunes:duration>00:40:00</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 08 Feb 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[What’s farming got to do with climate change? ]]></title>
        <itunes:title><![CDATA[What’s farming got to do with climate change? ]]></itunes:title>
        <description>
          <![CDATA[
Guy Singh-Watson, founder of Riverford Organic & Sam Fulton, Group Director of Corporate Affairs, Nomad Foods (Birds Eye)  <br /><br />“Our food system accounts for 50% plus of biodiversity loss and 25% of climate change.”  <br /><br />Guy and Sam unpick how our food system urgently needs to change. Hear how big agriculture has produced cheap food on mass but now 'threatens life on earth'.  Learn what companies are doing to protect our future, but importantly, what more can be done.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[What’s farming got to do with climate change? ]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Guy Singh-Watson, founder of Riverford Organic & Sam Fulton, Group Director of Corporate Affairs, Nomad Foods (Birds Eye)  <br /><br />“Our food system accounts for 50% plus of biodiversity loss and 25% of climate change.”  <br /><br />Guy and Sam unpick how our food system urgently needs to change. Hear how big agriculture has produced cheap food on mass but now 'threatens life on earth'.  Learn what companies are doing to protect our future, but importantly, what more can be done.            
          <br /><br />For more information head to: www.cafedirect.co.uk/podcast 
          ]]>
        </itunes:summary>
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        <itunes:duration>00:49:26</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 01 Feb 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[The race to reduce food’s carbon footprint ]]></title>
        <itunes:title><![CDATA[The race to reduce food’s carbon footprint ]]></itunes:title>
        <description>
          <![CDATA[
Mike Barry, Director of Mike Barry Eco Ltd (former Director of Sustainable Business at Marks & Spencer) <br /><br />Mike Berners-Lee, author of ‘There is No Planet B’, ‘How Bad Are Bananas?’ and ‘The carbon footprint of everything’, professor and consultant.            
          <br /><br />“The food industry is a huge part of the climate problem.” With predictions of dangerous global temperatures and failing government policies, two leading experts discuss how food businesses are tackling carbon emissions.   They debate where obstacles lie, who should provide support, and how.  <br /><br />For more information head to: www.cafedirect.co.uk/podcast   
          ]]>
        </description>
        <itunes:subtitle><![CDATA[The race to reduce food’s carbon footprint ]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Mike Barry, Director of Mike Barry Eco Ltd (former Director of Sustainable Business at Marks & Spencer) <br /><br />Mike Berners-Lee, author of ‘There is No Planet B’, ‘How Bad Are Bananas?’ and ‘The carbon footprint of everything’, professor and consultant.            
          <br /><br />“The food industry is a huge part of the climate problem.” With predictions of dangerous global temperatures and failing government policies, two leading experts discuss how food businesses are tackling carbon emissions.   They debate where obstacles lie, who should provide support, and how.  <br /><br />For more information head to: www.cafedirect.co.uk/podcast   
          ]]>
        </itunes:summary>
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        <itunes:duration>00:41:27</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 25 Jan 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Why coffee is at risk of extinction ]]></title>
        <itunes:title><![CDATA[Why coffee is at risk of extinction ]]></itunes:title>
        <description>
          <![CDATA[
Guests: Jane Aldrige Managing Director of Coffee Nestlé UK&I + Erinch Sahan, Doughnut Economics Action Lab (DEAL)            
          <br /><br />Jane and Erinch discuss their different approaches to tackling the issues facing the coffee industry. Jane provides an overview of the Nescafé Plan 2030 while Erinch argues that more significant change is needed to address the poverty that coffee farmers experience despite growing company profits and shareholder dividends.  <br /><br />For more information head to: www.cafedirect.co.uk/podcast  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Guests: Jane Aldrige Managing Director of Coffee Nestlé UK&I + Erinch Sahan, Doughnut Economics Action Lab (DEAL)            
          <br /><br />Jane and Erinch discuss their different approaches to tackling the issues facing the coffee industry. Jane provides an overview of the Nescafé Plan 2030 while Erinch argues that more significant change is needed to address the poverty that coffee farmers experience despite growing company profits and shareholder dividends.  <br /><br />For more information head to: www.cafedirect.co.uk/podcast  
          ]]>
        </itunes:summary>
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        <itunes:duration>00:35:09</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 18 Jan 2023 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Building Better Business - Season 2 Trailer]]></title>
        <itunes:title><![CDATA[Building Better Business - Season 2 Trailer]]></itunes:title>
        <description>
          <![CDATA[
We all want a healthier planet and fairer future to look forward to.  Building Better Business explores how business has a huge impact - and how, as informed customers, we can become part of a positive movement for change through our consumer choice.  <br /><br />The podcast features straight talking conversations with global thought leaders and professionals, asking: ‘What are businesses doing to protect our future and what more can be done?’            
          <br /><br />Hosted by John Steel, CEO of popular British ethical pioneer coffee brand Cafédirect.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Building Better Business - Season 2 Trailer]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>trailer</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
We all want a healthier planet and fairer future to look forward to.  Building Better Business explores how business has a huge impact - and how, as informed customers, we can become part of a positive movement for change through our consumer choice.  <br /><br />The podcast features straight talking conversations with global thought leaders and professionals, asking: ‘What are businesses doing to protect our future and what more can be done?’            
          <br /><br />Hosted by John Steel, CEO of popular British ethical pioneer coffee brand Cafédirect.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_Season2_Trailer-1673861291323828588-MzU4OTktMTM4MDE2OA==.mp3" length="1380168" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_Season2_Trailer-1673861291323828588-MzU4OTktMTM4MDE2OA==.mp3</guid>
        <itunes:duration>00:00:58</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Mon, 16 Jan 2023 09:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Climate of crisis for farmers: Fairtrade Fortnight Special ]]></title>
        <itunes:title><![CDATA[Climate of crisis for farmers: Fairtrade Fortnight Special ]]></itunes:title>
        <description>
          <![CDATA[
Claire Rhodes (CEO, Producers Direct), Ed Gillespie (the Futurenauts podcast, Greenpeace Director) and Sir Tim Smit (founder of the Eden Project) join John for a live recording of this Fairtrade Fortnight special edition.   <br /><br />Our guests delve into how climate change is affecting the farmers that grow our food, what that means for all of us and how we can all help.   <br /><br />We cover:   <br /><br /> - The reliance on small-scale farmers for food and commodities and their vulnerability to climate shocks  <br /><br /> - The challenges facing small-scale farmers and who benefits from the trading system <br /><br /> - The reasons behind monocrop farming and its consequences <br /><br /> - Business greenwashing and the need to democratise climate data access <br /><br /> - How and why we need to create resilient landscapes to grow crops            
          <br /><br />See Cafédirect website for more information. 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Climate of crisis for farmers: Fairtrade Fortnight Special ]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Claire Rhodes (CEO, Producers Direct), Ed Gillespie (the Futurenauts podcast, Greenpeace Director) and Sir Tim Smit (founder of the Eden Project) join John for a live recording of this Fairtrade Fortnight special edition.   <br /><br />Our guests delve into how climate change is affecting the farmers that grow our food, what that means for all of us and how we can all help.   <br /><br />We cover:   <br /><br /> - The reliance on small-scale farmers for food and commodities and their vulnerability to climate shocks  <br /><br /> - The challenges facing small-scale farmers and who benefits from the trading system <br /><br /> - The reasons behind monocrop farming and its consequences <br /><br /> - Business greenwashing and the need to democratise climate data access <br /><br /> - How and why we need to create resilient landscapes to grow crops            
          <br /><br />See Cafédirect website for more information. 
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_Live_Episode_-_FINAL2-1646304834492711914-MzQwNzYtNjg0ODIwMjQ=.mp3" length="68482024" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_Live_Episode_-_FINAL2-1646304834492711914-MzQwNzYtNjg0ODIwMjQ=.mp3</guid>
        <itunes:duration>00:47:34</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Fri, 04 Mar 2022 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[How Fairtrade tea began, Mike Brehme, founder of Clipper Teas ]]></title>
        <itunes:title><![CDATA[How Fairtrade tea began, Mike Brehme, founder of Clipper Teas ]]></itunes:title>
        <description>
          <![CDATA[
Mike Brehme took a leading role bringing good quality, ethical tea to the UK market and Clipper Teas is now the world’s largest Fairtrade tea brand.  <br /><br />Mike established Clipper in the mid 1980’s and as Managing Director, he ran the business for 25 years until 2008.   Mike worked with the Fairtrade Foundation in their early days and defined what Fairtrade looked like in the tea industry.            
          <br /><br />He shares how he’s seen Fairtrade tackle the extreme inequality that exists in these tea communities, and how he’s witnessed the wildlife benefits of organic tea plantations.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Mike Brehme]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Mike Brehme took a leading role bringing good quality, ethical tea to the UK market and Clipper Teas is now the world’s largest Fairtrade tea brand.  <br /><br />Mike established Clipper in the mid 1980’s and as Managing Director, he ran the business for 25 years until 2008.   Mike worked with the Fairtrade Foundation in their early days and defined what Fairtrade looked like in the tea industry.            
          <br /><br />He shares how he’s seen Fairtrade tackle the extreme inequality that exists in these tea communities, and how he’s witnessed the wildlife benefits of organic tea plantations.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Mike_Brehme_FINAL_2-1642517270500342539-MzM4MjgtMzM2MzMyMzA=.mp3" length="33633230" type="audio/mpeg"/>
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        <itunes:duration>00:23:22</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 19 Jan 2022 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Rethinking economics to save the planet, Erinch Sahan, Doughnut Economics Action Lab ]]></title>
        <itunes:title><![CDATA[Rethinking economics to save the planet, Erinch Sahan, Doughnut Economics Action Lab ]]></itunes:title>
        <description>
          <![CDATA[
Erinch’s career at Oxfam and then CEO of the World Fair Trade Organisation has led him to his latest endeavour at Doughnut Economics Action Lab (DEAL).  <br /><br />Erinch tells us about doughnut economics – the theory by British economist Kate Raworth, which argues that 20th century economic thinking is not equipped to deal with the 21st century reality of a planet teetering on the edge of climate breakdown. The theory calls for a new way of business that will better serve our communities within the planet’s boundaries, rather than an endless pursuit of profit.            
          <br /><br />Erich shares how DEAL is turning this radical idea into transformative action.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Erinch Sahan]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Erinch’s career at Oxfam and then CEO of the World Fair Trade Organisation has led him to his latest endeavour at Doughnut Economics Action Lab (DEAL).  <br /><br />Erinch tells us about doughnut economics – the theory by British economist Kate Raworth, which argues that 20th century economic thinking is not equipped to deal with the 21st century reality of a planet teetering on the edge of climate breakdown. The theory calls for a new way of business that will better serve our communities within the planet’s boundaries, rather than an endless pursuit of profit.            
          <br /><br />Erich shares how DEAL is turning this radical idea into transformative action.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_19_-_Erinch_Final-1641911488677804258-MzM3OTEtMzgyMjYxOTI=.mp3" length="38226192" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_19_-_Erinch_Final-1641911488677804258-MzM3OTEtMzgyMjYxOTI=.mp3</guid>
        <itunes:duration>00:26:33</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 12 Jan 2022 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Business where society profits, Peter Holbrook, CEO Social Enterprise UK]]></title>
        <itunes:title><![CDATA[Business where society profits, Peter Holbrook, CEO Social Enterprise UK]]></itunes:title>
        <description>
          <![CDATA[
Peter joins us from the UK body for social enterprise, which is a business with a social or environmental mission.  <br /><br />From building markets for social enterprises to public facing campaigns, they amplify the voice of their members and influence decision makers.            
          <br /><br />Peter has had a fascinating career working at Oxfam, Greenpeace and other charities, and now campaigns for economic change by advocating business models that consider all its stakeholders and the environment.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Peter Holbrook]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Peter joins us from the UK body for social enterprise, which is a business with a social or environmental mission.  <br /><br />From building markets for social enterprises to public facing campaigns, they amplify the voice of their members and influence decision makers.            
          <br /><br />Peter has had a fascinating career working at Oxfam, Greenpeace and other charities, and now campaigns for economic change by advocating business models that consider all its stakeholders and the environment.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_18_-_Peter_FINAL-1641304215224361239-MzM3NjYtNDAyMjkzOTI=.mp3" length="40229392" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_18_-_Peter_FINAL-1641304215224361239-MzM3NjYtNDAyMjkzOTI=.mp3</guid>
        <itunes:duration>00:27:59</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 05 Jan 2022 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Changing trade with producer partnerships, Albert Tucker, consultant ]]></title>
        <itunes:title><![CDATA[Changing trade with producer partnerships, Albert Tucker, consultant ]]></itunes:title>
        <description>
          <![CDATA[
Most of our valued commodities, including coffee, are produced by people in some of the poorest conditions in the world.  <br /><br />Albert Tucker’s career has been dedicated to working to create equal partnerships with producer cooperatives and community leaders to change the way trade is done.            
          <br /><br />Albert was instrumental in pushing for farmers to take leadership roles at Fairtrade and Cafédirect and he tells us how this brought their entrepreneurial expertise and origin knowledge to great advantage, something he strongly advocates for all businesses.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Albert Tucker]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Most of our valued commodities, including coffee, are produced by people in some of the poorest conditions in the world.  <br /><br />Albert Tucker’s career has been dedicated to working to create equal partnerships with producer cooperatives and community leaders to change the way trade is done.            
          <br /><br />Albert was instrumental in pushing for farmers to take leadership roles at Fairtrade and Cafédirect and he tells us how this brought their entrepreneurial expertise and origin knowledge to great advantage, something he strongly advocates for all businesses.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_17_-_Albert_Tucker_FINAL-1639480910136439312-MzM2ODEtNDIxMjc0MjQ=.mp3" length="42127424" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_17_-_Albert_Tucker_FINAL-1639480910136439312-MzM2ODEtNDIxMjc0MjQ=.mp3</guid>
        <itunes:duration>00:29:16</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 15 Dec 2021 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Getting creative on waste, Kresse Wesling, Elvis & Kresse]]></title>
        <itunes:title><![CDATA[Getting creative on waste, Kresse Wesling, Elvis & Kresse]]></itunes:title>
        <description>
          <![CDATA[
Kresse Wesling is an environmental entrepreneur that set up Elvis & Kresse – a company that makes gorgeous luxury accessories from reclaimed materials.  <br /><br />Kresse inspires us to think about the huge potential of the waste that normally goes into landfill, and how we can make something truly special out of it.            
          <br /><br />We get Kresse’s thoughts on what solutions are needed to tackle waste, one of the biggest environmental challenges we face, and hear about the remarkable regenerative agriculture project that she is undertaking.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Kresse Wesling]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Kresse Wesling is an environmental entrepreneur that set up Elvis & Kresse – a company that makes gorgeous luxury accessories from reclaimed materials.  <br /><br />Kresse inspires us to think about the huge potential of the waste that normally goes into landfill, and how we can make something truly special out of it.            
          <br /><br />We get Kresse’s thoughts on what solutions are needed to tackle waste, one of the biggest environmental challenges we face, and hear about the remarkable regenerative agriculture project that she is undertaking.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_16_-_Kresse_Final-1638888635425681507-MzM2NDktNTgwMTI4MDA=.mp3" length="58012800" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_16_-_Kresse_Final-1638888635425681507-MzM2NDktNTgwMTI4MDA=.mp3</guid>
        <itunes:duration>00:40:18</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 08 Dec 2021 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Fighting slavery through good business, Ben Greensmith, Tony’s Chocolonely]]></title>
        <itunes:title><![CDATA[Fighting slavery through good business, Ben Greensmith, Tony’s Chocolonely]]></itunes:title>
        <description>
          <![CDATA[
Child-labour and slavery in the cocoa industry is rife but Tony’s Chocolonely uses its delicious tasting chocolate and its different business model to make change across the industry.  <br /><br />Ben Greensmith started his career in food and drink over 20 years ago, and he has grown brands including Innocent and Proper Snacks and now as UK Country Manager at the sixth biggest chocolate brand in the UK, Tony’s Chocolonely.            
          <br /><br />Ben tells us who are the culprits, what Tony’s Chocolonely is doing to change consumers’ habits and industry practice, and how their how their sourcing principles are helping other businesses.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Ben Greensmith]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Child-labour and slavery in the cocoa industry is rife but Tony’s Chocolonely uses its delicious tasting chocolate and its different business model to make change across the industry.  <br /><br />Ben Greensmith started his career in food and drink over 20 years ago, and he has grown brands including Innocent and Proper Snacks and now as UK Country Manager at the sixth biggest chocolate brand in the UK, Tony’s Chocolonely.            
          <br /><br />Ben tells us who are the culprits, what Tony’s Chocolonely is doing to change consumers’ habits and industry practice, and how their how their sourcing principles are helping other businesses.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_15_-_Ben_Greensmith_FINAL-1638264152278819877-MzM1OTgtNTk4NjI2MzA=.mp3" length="59862630" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_15_-_Ben_Greensmith_FINAL-1638264152278819877-MzM1OTgtNTk4NjI2MzA=.mp3</guid>
        <itunes:duration>00:41:35</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 01 Dec 2021 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Turning passion into business, Jenny Costa founder of Rubies in the Rubble]]></title>
        <itunes:title><![CDATA[Turning passion into business, Jenny Costa founder of Rubies in the Rubble]]></itunes:title>
        <description>
          <![CDATA[
Jenny Costa founder of Rubies in the Rubble, a sustainable condiments brand that uses surplus fruit and vegetables, joins John this week.  <br /><br />Jenny started the business through her passion for avoiding food waste and desire to tackle the enormous problem that it poses globally.  Food production and waste is a huge contributor to climate change, and Jenny saw a situation so wrong that she wanted to make change.            
          <br /><br />Here is her story on how she started Rubies in the Rubble and how she grew it into the successful business it is today.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Jenny Costa]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Jenny Costa founder of Rubies in the Rubble, a sustainable condiments brand that uses surplus fruit and vegetables, joins John this week.  <br /><br />Jenny started the business through her passion for avoiding food waste and desire to tackle the enormous problem that it poses globally.  Food production and waste is a huge contributor to climate change, and Jenny saw a situation so wrong that she wanted to make change.            
          <br /><br />Here is her story on how she started Rubies in the Rubble and how she grew it into the successful business it is today.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_14_-_Jenny_Costa_FINAL-1637585109857813855-MzM1NTgtNTQwMzg5NTI=.mp3" length="54038952" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_14_-_Jenny_Costa_FINAL-1637585109857813855-MzM1NTgtNTQwMzg5NTI=.mp3</guid>
        <itunes:duration>00:37:32</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 24 Nov 2021 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Why Fairtrade is important for all of us, Mike Gidney, CEO Fairtrade Foundation]]></title>
        <itunes:title><![CDATA[Why Fairtrade is important for all of us, Mike Gidney, CEO Fairtrade Foundation]]></itunes:title>
        <description>
          <![CDATA[
Fairtrade works to provide worker’s rights, safer working conditions and fairer pay to farmers and workers who are marginalised from trade in various ways.  Trade on favourable terms strengthens economies by improving livelihoods and communities, and helps farmers adapt to and mitigate against climate change.            
          <br /><br />Mike explains how working closely with producers and leveraging these relationships has incredible advantages for a business.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Mike Gidney]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Fairtrade works to provide worker’s rights, safer working conditions and fairer pay to farmers and workers who are marginalised from trade in various ways.  Trade on favourable terms strengthens economies by improving livelihoods and communities, and helps farmers adapt to and mitigate against climate change.            
          <br /><br />Mike explains how working closely with producers and leveraging these relationships has incredible advantages for a business.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_13_-_Mike_Gidney_FINAL-1637052087474961743-MzM1MjctNTkzNzQ5NzY=.mp3" length="59374976" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_13_-_Mike_Gidney_FINAL-1637052087474961743-MzM1MjctNTkzNzQ5NzY=.mp3</guid>
        <itunes:duration>00:41:14</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 17 Nov 2021 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[People make the world go round, James Rutter, COOK]]></title>
        <itunes:title><![CDATA[People make the world go round, James Rutter, COOK]]></itunes:title>
        <description>
          <![CDATA[
COOK is a hugely impressive company.  Caring about people is in their DNA and they’re always coming up with new ways to help the people in their communities and see the potential in their staff.             
          <br /><br />The hand-made frozen food company has been ranked in the top 100 Best Companies To Work For every year since 2013 and Chief Creative Officer, James Rutter, shares how being people focused has been their recipe for success. 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[James Rutter]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
COOK is a hugely impressive company.  Caring about people is in their DNA and they’re always coming up with new ways to help the people in their communities and see the potential in their staff.             
          <br /><br />The hand-made frozen food company has been ranked in the top 100 Best Companies To Work For every year since 2013 and Chief Creative Officer, James Rutter, shares how being people focused has been their recipe for success. 
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_12_-_James_Rutter_FINAL-1636469176054546909-MzM0NjMtNTUzNTQ4MDQ=.mp3" length="55354804" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_12_-_James_Rutter_FINAL-1636469176054546909-MzM0NjMtNTUzNTQ4MDQ=.mp3</guid>
        <itunes:duration>00:38:27</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 10 Nov 2021 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[The bitter story behind tea, Andrew Ethuru, Kenyan tea farmer]]></title>
        <itunes:title><![CDATA[The bitter story behind tea, Andrew Ethuru, Kenyan tea farmer]]></itunes:title>
        <description>
          <![CDATA[
Andrew Ethuru, Kenyan tea farmer and former Cafédirect Board Director <br /><br />Andrew gives us insights into where our tea comes from and why buying ethical tea that pays a fair price to farmers is vital in ensuring its future.  We discuss how tea prices and climate change are the biggest challenges faced by tea farmers, which can only be combated collectively.  <br /><br />Andrew recalls his time as a Director on the Cafédirect Board and how his farming experience was valuable in shaping the business.            
          <br /><br />Hear his accounts of some of Cafédirect’s producer support programmes that worked alongside tea co-operatives to strengthen their businesses. 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Andrew Ethuru]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Andrew Ethuru, Kenyan tea farmer and former Cafédirect Board Director <br /><br />Andrew gives us insights into where our tea comes from and why buying ethical tea that pays a fair price to farmers is vital in ensuring its future.  We discuss how tea prices and climate change are the biggest challenges faced by tea farmers, which can only be combated collectively.  <br /><br />Andrew recalls his time as a Director on the Cafédirect Board and how his farming experience was valuable in shaping the business.            
          <br /><br />Hear his accounts of some of Cafédirect’s producer support programmes that worked alongside tea co-operatives to strengthen their businesses. 
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_11_-_Andrew_Ethuru_FINAL-1635853432904295836-MzM0MjgtMzM5OTYzMTA=.mp3" length="33996310" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_11_-_Andrew_Ethuru_FINAL-1635853432904295836-MzM0MjgtMzM5OTYzMTA=.mp3</guid>
        <itunes:duration>00:23:37</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 03 Nov 2021 06:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[The power of enterprise, Danny Sriskandarajah, CEO Oxfam GB ]]></title>
        <itunes:title><![CDATA[The power of enterprise, Danny Sriskandarajah, CEO Oxfam GB ]]></itunes:title>
        <description>
          <![CDATA[
The power of enterprise, Danny Sriskandarajah, CEO Oxfam GB  <br /><br />Oxfam sees enterprise as a hugely powerful tool to tackle poverty, improve lives and livelihoods where it’s needed most.  <br /><br />CEO Danny Sriskandarajah notes how current levels of global consumerism are deeply unsustainable and that business as usual must change urgently so that resources are shared more fairly and to live safely within the planet’s boundaries.            
          <br /><br />Hear him explain the direct link between climate action and tackling poverty and hunger, both of which are on the rise as inequality rises in countries around the world.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Danny Sriskandarajah]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
The power of enterprise, Danny Sriskandarajah, CEO Oxfam GB  <br /><br />Oxfam sees enterprise as a hugely powerful tool to tackle poverty, improve lives and livelihoods where it’s needed most.  <br /><br />CEO Danny Sriskandarajah notes how current levels of global consumerism are deeply unsustainable and that business as usual must change urgently so that resources are shared more fairly and to live safely within the planet’s boundaries.            
          <br /><br />Hear him explain the direct link between climate action and tackling poverty and hunger, both of which are on the rise as inequality rises in countries around the world.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Episode_-_Danny_V2-1635358029488985533-MzMzNTQtNDc2OTYzMjA=.mp3" length="47696320" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Episode_-_Danny_V2-1635358029488985533-MzMzNTQtNDc2OTYzMjA=.mp3</guid>
        <itunes:duration>00:33:08</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 27 Oct 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Future-proofing your business, Kate Sandle, Director of Programmes and Engagement, B Corp UK]]></title>
        <itunes:title><![CDATA[Future-proofing your business, Kate Sandle, Director of Programmes and Engagement, B Corp UK]]></itunes:title>
        <description>
          <![CDATA[
Kate Sandle Director of Programmes and Engagement, B Corp UK.<br /><br />Kate Sandle Director of Programmes and Engagement at B Lab tells us about B Corps who are leading the way in transforming the global economy to benefit all people, communities and the planet.  <br /><br />Kate explains how business is the key to tackling the climate emergency, racial injustice and social inequality and offers insights into what support is on offer for businesses and how to get certified.            
          <br /><br />We discuss how society’s expectations of business have changed and how both business and the legal system needs to catch up with modern demands. 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Kate Sandle]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Kate Sandle Director of Programmes and Engagement, B Corp UK.<br /><br />Kate Sandle Director of Programmes and Engagement at B Lab tells us about B Corps who are leading the way in transforming the global economy to benefit all people, communities and the planet.  <br /><br />Kate explains how business is the key to tackling the climate emergency, racial injustice and social inequality and offers insights into what support is on offer for businesses and how to get certified.            
          <br /><br />We discuss how society’s expectations of business have changed and how both business and the legal system needs to catch up with modern demands. 
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_9_-_Kate_Sandle_FINAL-1634634104379720082-MzMzNTMtNDk0ODM1NTA=.mp3" length="49483550" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_9_-_Kate_Sandle_FINAL-1634634104379720082-MzMzNTMtNDk0ODM1NTA=.mp3</guid>
        <itunes:duration>00:34:22</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 20 Oct 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[The wisdom in producer partnerships, Claire Rhodes, CEO of Producers Direct]]></title>
        <itunes:title><![CDATA[The wisdom in producer partnerships, Claire Rhodes, CEO of Producers Direct]]></itunes:title>
        <description>
          <![CDATA[
Claire Rhodes is CEO of Producers Direct, a charity set up by Cafedirect in 2009 to improve the livelihoods of smallholder farmers.  <br /><br />Producers Direct is led by farmers and runs programmes to turn smallholder farms into sustainable businesses. Claire talks about the advantages of a charity led by international smallholder farmers and how its seen huge entrepreneurial successes by harnessing their knowledge.            
          <br /><br />With 80% of the world’s food and commodities coming from smallholder farmers, they are essential to our food and agricultural systems.  As farmers battle with the effects of climate change Claire explains how urgently businesses need to protect and replenish the environment they operate in for the survival of their livelihoods and our food supply.  And only by collaborating – across organisations and countries – can we do this.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[The wisdom in producer partnerships, Claire Rhodes, CEO of Producers Direct]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Claire Rhodes is CEO of Producers Direct, a charity set up by Cafedirect in 2009 to improve the livelihoods of smallholder farmers.  <br /><br />Producers Direct is led by farmers and runs programmes to turn smallholder farms into sustainable businesses. Claire talks about the advantages of a charity led by international smallholder farmers and how its seen huge entrepreneurial successes by harnessing their knowledge.            
          <br /><br />With 80% of the world’s food and commodities coming from smallholder farmers, they are essential to our food and agricultural systems.  As farmers battle with the effects of climate change Claire explains how urgently businesses need to protect and replenish the environment they operate in for the survival of their livelihoods and our food supply.  And only by collaborating – across organisations and countries – can we do this.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_8_-_Claire_FINAL-1633960887694326200-MzMzMTctNTk4MjUwNzA=.mp3" length="59825070" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_8_-_Claire_FINAL-1633960887694326200-MzMzMTctNTk4MjUwNzA=.mp3</guid>
        <itunes:duration>00:41:33</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 13 Oct 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Leading a purpose driven business, Sophi Tranchell, former CEO of Divine Chocolate ]]></title>
        <itunes:title><![CDATA[Leading a purpose driven business, Sophi Tranchell, former CEO of Divine Chocolate ]]></itunes:title>
        <description>
          <![CDATA[
This week’s guest is Sophi Tranchell, former Managing Director of Fairtrade chocolate brand Divine.  <br /><br />Sophi shares her experiences of 21 years leading a truly unique business that was set up by cocoa farmers in Ghana who also sit on the Board and own shares in the company.  <br /><br />Sophi recollects the thrills of working for a radical business model that has improved the lives of cocoa farmers in West Africa and through its success has been the catalyst for change in the chocolate industry.  <br /><br />Hear Sophi’s views on inhouse ethical certifications on chocolate and her excellent advice for those looking to start a purpose-driven business.            
          <br /><br />And for all of us as consumers, Sophi explains how shoppers can identify which companies are running their businesses responsibly, and which are not.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Leading a purpose driven business, Sophi Tranchell, former CEO of Divine Chocolate ]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
This week’s guest is Sophi Tranchell, former Managing Director of Fairtrade chocolate brand Divine.  <br /><br />Sophi shares her experiences of 21 years leading a truly unique business that was set up by cocoa farmers in Ghana who also sit on the Board and own shares in the company.  <br /><br />Sophi recollects the thrills of working for a radical business model that has improved the lives of cocoa farmers in West Africa and through its success has been the catalyst for change in the chocolate industry.  <br /><br />Hear Sophi’s views on inhouse ethical certifications on chocolate and her excellent advice for those looking to start a purpose-driven business.            
          <br /><br />And for all of us as consumers, Sophi explains how shoppers can identify which companies are running their businesses responsibly, and which are not.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_7_-_Sophie_FINAL-1633424551471407421-MzMyODItNDkwODYwNDA=.mp3" length="49086040" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_7_-_Sophie_FINAL-1633424551471407421-MzMyODItNDkwODYwNDA=.mp3</guid>
        <itunes:duration>00:34:06</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 06 Oct 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[How to create a better business, Pauline Tiffen, consultant]]></title>
        <itunes:title><![CDATA[How to create a better business, Pauline Tiffen, consultant]]></itunes:title>
        <description>
          <![CDATA[
As head of Twin Trading Pauline Tiffen led the work to set up ground-breaking companies like Cafédirect and Divine Chocolate and created linkages for farmers and artisans from all over the world.  <br /><br />Pauline has worked to make trade fair for over 30 years: as company director, innovator, advisor, consultant and writer.  <br />Pauline explains how she sees recent social movements like Black Lives Matter as an evolution of the fair trade movement and what consumers need to look out for when trying to buy ethically.            
          <br /><br />Pauline is also the Editor-in-Chief of the Journal of Fair Trade which brings together critical thinking on how to make trade fairer to people and planet – which is free to view online. 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[How to create a better business, Pauline Tiffen, consultant]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
As head of Twin Trading Pauline Tiffen led the work to set up ground-breaking companies like Cafédirect and Divine Chocolate and created linkages for farmers and artisans from all over the world.  <br /><br />Pauline has worked to make trade fair for over 30 years: as company director, innovator, advisor, consultant and writer.  <br />Pauline explains how she sees recent social movements like Black Lives Matter as an evolution of the fair trade movement and what consumers need to look out for when trying to buy ethically.            
          <br /><br />Pauline is also the Editor-in-Chief of the Journal of Fair Trade which brings together critical thinking on how to make trade fairer to people and planet – which is free to view online. 
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_6_-_Pauline_FINAL-1632819464934792243-MzMyNDItNTIxNzQwOTg=.mp3" length="52174098" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_6_-_Pauline_FINAL-1632819464934792243-MzMyNDItNTIxNzQwOTg=.mp3</guid>
        <itunes:duration>00:36:14</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 29 Sep 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Your banking can create positive change, with Bevis Watts, CEO of Triodos Bank UK]]></title>
        <itunes:title><![CDATA[Your banking can create positive change, with Bevis Watts, CEO of Triodos Bank UK]]></itunes:title>
        <description>
          <![CDATA[
Our money has huge potential to create positive change.  <br />In this episode we speak to Bevis Watts, UK CEO of sustainable bank Triodos.  Triodos only invests in sustainable projects that benefit both people and planet.  They work side by side with social enterprises and companies looking to invest in a brighter, purpose-driven future.  <br /><br />It’s clear banking needs to play a different role in society if we’re going to rectify our current climate crisis – investments need to be made based more on their societal value rather than the financial returns.            
          <br /><br />Hear Bevis explain why dramatic action needs to take place now – and why those businesses that don’t, will be left behind.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Your banking can create positive change, with Bevis Watts, CEO of Triodos Bank UK]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Our money has huge potential to create positive change.  <br />In this episode we speak to Bevis Watts, UK CEO of sustainable bank Triodos.  Triodos only invests in sustainable projects that benefit both people and planet.  They work side by side with social enterprises and companies looking to invest in a brighter, purpose-driven future.  <br /><br />It’s clear banking needs to play a different role in society if we’re going to rectify our current climate crisis – investments need to be made based more on their societal value rather than the financial returns.            
          <br /><br />Hear Bevis explain why dramatic action needs to take place now – and why those businesses that don’t, will be left behind.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_5_-_Bevis_FINAL-1632131824294947499-MzMyMDAtMzcxMjEzMDI=.mp3" length="37121302" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_5_-_Bevis_FINAL-1632131824294947499-MzMyMDAtMzcxMjEzMDI=.mp3</guid>
        <itunes:duration>00:25:47</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 22 Sep 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Achieving best-in-class business as a social enterprise, with John Philips, global business leader ]]></title>
        <itunes:title><![CDATA[Achieving best-in-class business as a social enterprise, with John Philips, global business leader ]]></itunes:title>
        <description>
          <![CDATA[
The leadership of any business is critical for its success – but what does that look like for a social enterprise? What challenges and advantages can be harnessed by a business with purpose, to compete in a competitive marketplace?  And what should be an absolute priority to be a best-in-class business?  <br /><br />John Philips has over 30 years of experience in building successful global businesses and brands including DIAGEO, Barcardi and Fosters.            
          <br /><br />In recent years, John joined as Chair of Cafédirect where he has been instrumental in modernising the business. He shares his wisdom on the fundamentals to get right, both externally and internally, so that the business can deliver on people, planet and profit.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Achieving best-in-class business as a social enterprise, with John Philips, global business leader ]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
The leadership of any business is critical for its success – but what does that look like for a social enterprise? What challenges and advantages can be harnessed by a business with purpose, to compete in a competitive marketplace?  And what should be an absolute priority to be a best-in-class business?  <br /><br />John Philips has over 30 years of experience in building successful global businesses and brands including DIAGEO, Barcardi and Fosters.            
          <br /><br />In recent years, John joined as Chair of Cafédirect where he has been instrumental in modernising the business. He shares his wisdom on the fundamentals to get right, both externally and internally, so that the business can deliver on people, planet and profit.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_4_-_John_Philips_FINAL-1630666811206540752-MzMxMjQtMzgxOTczOTY=.mp3" length="38197396" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_4_-_John_Philips_FINAL-1630666811206540752-MzMxMjQtMzgxOTczOTY=.mp3</guid>
        <itunes:duration>00:26:32</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 15 Sep 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[The difference we can all make, with Paul Chandler, Co-op Board Director]]></title>
        <itunes:title><![CDATA[The difference we can all make, with Paul Chandler, Co-op Board Director]]></itunes:title>
        <description>
          <![CDATA[
In an incredibly inspiring episode, Paul Chandler shows how the small actions of individuals can make big changes.  And that we all hold the power to make positive change in our own way.  <br /><br />Paul is the previous Chief Executive of the online fair trade organisation, Traidcraft and former President of the European Fair Trade Association. He is a Board member of the Co-op Group amongst other Board positions within other ethical companies.  <br /><br />We discuss the need for the right guardianship in any business with purpose, to ensure it stays true to its values – and how credibility and diversity is critical for this.            
          <br /><br />Paul reflects on the growth of Fairtrade movement over his career, from a time when big corporations thought it had no future, to customers demanding Fairtrade products in their supermarkets.  
          ]]>
        </description>
        <itunes:subtitle><![CDATA[The difference we can all make, with Paul Chandler, Co-op Board Director]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
In an incredibly inspiring episode, Paul Chandler shows how the small actions of individuals can make big changes.  And that we all hold the power to make positive change in our own way.  <br /><br />Paul is the previous Chief Executive of the online fair trade organisation, Traidcraft and former President of the European Fair Trade Association. He is a Board member of the Co-op Group amongst other Board positions within other ethical companies.  <br /><br />We discuss the need for the right guardianship in any business with purpose, to ensure it stays true to its values – and how credibility and diversity is critical for this.            
          <br /><br />Paul reflects on the growth of Fairtrade movement over his career, from a time when big corporations thought it had no future, to customers demanding Fairtrade products in their supermarkets.  
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_3_-_Paul_Chandler_FINAL-1630660758201193274-MzMxMjAtNDI0MjQxNDg=.mp3" length="42424148" type="audio/mpeg"/>
          <guid>https://p.podderapp.com/1062296502/http://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_3_-_Paul_Chandler_FINAL-1630660758201193274-MzMxMjAtNDI0MjQxNDg=.mp3</guid>
        <itunes:duration>00:29:28</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 08 Sep 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[The ripple effect of trading directly, with Richard Hide, coffee trader]]></title>
        <itunes:title><![CDATA[The ripple effect of trading directly, with Richard Hide, coffee trader]]></itunes:title>
        <description>
          <![CDATA[
Richard has dedicated the past 30 years to connecting coffee farmers to markets that have the most impact on the communities they come from.  He pioneered the UK's direct coffee trading in the early 1990s for Cafédirect.  <br /><br />It’s taken him to remote farming communities across the globe in search of small coffee cooperatives.  He’s had tremendously exciting and challenging journeys, the greatest  reward being the pride farmers took in having their coffee and hard work recognized and rewarded for the first time.   Through discovery and development, the cooperatives realised the potential of their coffee.            
          <br /><br />He explains how this relationship worked for both sides – better income and market knowledge for the seller and better coffee for the buyer.
          ]]>
        </description>
        <itunes:subtitle><![CDATA[The ripple effect of trading directly, with Richard Hide, coffee trader]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
Richard has dedicated the past 30 years to connecting coffee farmers to markets that have the most impact on the communities they come from.  He pioneered the UK's direct coffee trading in the early 1990s for Cafédirect.  <br /><br />It’s taken him to remote farming communities across the globe in search of small coffee cooperatives.  He’s had tremendously exciting and challenging journeys, the greatest  reward being the pride farmers took in having their coffee and hard work recognized and rewarded for the first time.   Through discovery and development, the cooperatives realised the potential of their coffee.            
          <br /><br />He explains how this relationship worked for both sides – better income and market knowledge for the seller and better coffee for the buyer.
          ]]>
        </itunes:summary>
                <enclosure url="https://p.podderapp.com/1062296502/https://audio.thisisdistorted.com/repository/audio/episodes/CD_-_Ep_2_Final-1630419309216172791-MzMxMDgtNDIwNTM1NTY=.mp3" length="42053556" type="audio/mpeg"/>
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        <itunes:duration>00:29:13</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 01 Sep 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[How and why business models must change, with Bob Doherty, academic]]></title>
        <itunes:title><![CDATA[How and why business models must change, with Bob Doherty, academic]]></itunes:title>
        <description>
          <![CDATA[
As an academic Bob has published extensively on social enterprise business models including Cafédirect and is a trustee on the board of the Fairtrade Foundation. Before his life in academia Bob worked as Head of Sales at social enterprise, Divine Chocolate.  <br /><br />Bob explains why the traditional pursuit of business profit is destructive and offers advice to businesses and consumers on what we can do in our daily lives to do better and make change.  <br /><br />He explores where our food comes from and comments on the fragility of a food system under threat and how beneficial it is for academia and business to work together in finding solutions.            
          <br /><br />And we also gain insight from Bob’s marketing expertise as he tells us what’s important for a social enterprise to get right and how rewarding working in the sector has been. 
          ]]>
        </description>
        <itunes:subtitle><![CDATA[How and why business models must change, with Bob Doherty, academic of marketing, food systems and social enterprise]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
As an academic Bob has published extensively on social enterprise business models including Cafédirect and is a trustee on the board of the Fairtrade Foundation. Before his life in academia Bob worked as Head of Sales at social enterprise, Divine Chocolate.  <br /><br />Bob explains why the traditional pursuit of business profit is destructive and offers advice to businesses and consumers on what we can do in our daily lives to do better and make change.  <br /><br />He explores where our food comes from and comments on the fragility of a food system under threat and how beneficial it is for academia and business to work together in finding solutions.            
          <br /><br />And we also gain insight from Bob’s marketing expertise as he tells us what’s important for a social enterprise to get right and how rewarding working in the sector has been. 
          ]]>
        </itunes:summary>
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        <itunes:duration>00:27:34</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Wed, 25 Aug 2021 05:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
          
      <item>
        <title><![CDATA[Building Better Business - Trailer]]></title>
        <itunes:title><![CDATA[Building Better Business - Trailer]]></itunes:title>
        <description>
          <![CDATA[
The food and drink we buy has a monumental impact on the lives of farmers and their communities throughout the globe.  <br /><br />Each week, join John Steel, CEO of Cafédirect, the pioneering social enterprise that works in direct partnership with the farmers that grow your coffee, tea and cocoa.   We’ll be exploring extraordinary tales of 30 years of doing business differently, speaking with those that believe business is more than making money and looking forward to how we all can build better business.  <br /><br />If you want to hear personal stories about the birth of a different business, the challenges of scaling a purpose driven enterprise and the impact this can have on producers, business and the environment, then this podcast is for you.            
          <br /><br />Join us as we share the stories of those on the front line of social enterprise from business leaders, academics and farmers themselves and hear how we can all contribute to the evolution of sustainable 21st century food and drink production.
          ]]>
        </description>
        <itunes:subtitle><![CDATA[Building Better Business - Trailer]]></itunes:subtitle>
        <itunes:image href="https://distorted-dev.s3.amazonaws.com/CD2023.jpg"/>
        <itunes:author><![CDATA[Cafédirect]]></itunes:author>
        <itunes:episodeType>trailer</itunes:episodeType>
        <itunes:summary>
          <![CDATA[
The food and drink we buy has a monumental impact on the lives of farmers and their communities throughout the globe.  <br /><br />Each week, join John Steel, CEO of Cafédirect, the pioneering social enterprise that works in direct partnership with the farmers that grow your coffee, tea and cocoa.   We’ll be exploring extraordinary tales of 30 years of doing business differently, speaking with those that believe business is more than making money and looking forward to how we all can build better business.  <br /><br />If you want to hear personal stories about the birth of a different business, the challenges of scaling a purpose driven enterprise and the impact this can have on producers, business and the environment, then this podcast is for you.            
          <br /><br />Join us as we share the stories of those on the front line of social enterprise from business leaders, academics and farmers themselves and hear how we can all contribute to the evolution of sustainable 21st century food and drink production.
          ]]>
        </itunes:summary>
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        <itunes:duration>00:01:17</itunes:duration>
        <itunes:keywords>
        </itunes:keywords>
        <pubDate>Mon, 05 Jul 2021 08:00:00 +0000</pubDate>
        <itunes:explicit>no</itunes:explicit>
      </item>
    
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